90-Day Marketing AI Readiness Roadmap

A high-level roadmap that shows leaders how to prepare their organization for marketing AI—before choosing tools. 

Because AI doesn’t create strategy. It amplifies it. 

This roadmap is designed for:

• CMOs, Heads of Marketing, and Growth Leaders
• Founders scaling beyond “scrappy” marketing 
• Professional services firms adopting AI responsibly
• Teams overwhelmed by AI tools and vendor noise
   

If you’re asking “Where do we even start with AI?”—this is your answer.

Most organizations jump straight to AI tools.

They automate before they align.
They scale before they stabilize.
They publish before they clarify.

The result?

• Inconsistent messaging
• Generic AI-generated content 
• Disconnected systems 
• Wasted spend on tools that don’t move the needle

AI didn’t cause the chaos.
It just exposed it.

The Spark to Ignite Roadmap gives you a clear, 90-day sequence for implementing marketing AI the right way—without overwhelm.

It shows you:

• What must be in place first
• Why strategy and systems come before tools
• How to reduce risk while increasing speed
• Where AI will create leverage vs. liability

Executive-level overview of:

✔ Phase 1: Strategic Clarity
✔ Phase 2: Systems & Scale
✔ Phase 3: AI Tools & Activation

Each phase outlines:

• Purpose
• Key focus areas
• Outcomes you should expect
   

No templates.
No busywork.
Just clarity.

✔ Strategic overview
✔ Leadership alignment tool
✔ AI readiness lens
✔ Decision-making framework

✘ Not a workbook
✘ Not a tool tutorial
✘ Not implementation instructions

That’s intentional.